Reels is the latest update to Instagram that has some people jumping for joy and others heading for the hills because it’s just one more thing they have to learn when it comes to the ever-changing social media landscape.

It may seem very similar to another platform you may know: Tik Tok.

Reels are short, captivating, scroll-stopping videos that are easy to consume quickly and encourage sharing.

You are able to record 15-30 seconds of video content or use pre-recorded video from your camera roll. Then you have the option to add in music, copy and effects to make it more visually appealing.

Right now IG is pushing the use of the Reels so creating them is having a positive impact on many accounts as far as engagement and your content being seen by new eyes which is always a bonus.

But what do you create a Reel about as a business owner? Especially if you’re not funny like all those Tik Tokers.

There are so many ways to use Reels without having to be a comedian:

  • Behind the scenes
  • How to guide
  • Tips and tricks
  • Introduce your business
  • Outline the services you offer
  • Repurpose old video content
  • Just for fun – anything that interests you or your audience

Putting yourself out there, especially in a video format, can be scary but will help with your engagement and grow your community, so you should give a try if you haven’t already. And you might actually have some fun!

Still stumped when it comes to Reels or social media in general? No worries. Contact me for your complimentary consultation today!

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Warmly,

Meredith

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