Providing massive value to them will keep them coming back for more.
They choose to learn from you, so you need to serve them.
Some easy ways to provide value to your audience daily is what we like to call your free content. This can be information or tips that you provide via social posts, blog posts and podcasts.
This is usually how community members are introduced to you and then decide to follow along.
Next is your freebies. Once they have met you, they will want to dive a bit deeper. This is usually where your freebies or opt-ins come in. They come in many forms but typically they can be an e-book, quiz, checklist, guide. The vehicle will depend on your audience and the information you are providing.
Once they have opted in for your freebies they will be on your email list. This is a great way to keep them active and engaged with your content. Make sure to keep them in-the-know of how they can work or buy from you.
If they don’t know what you have to offer, how can they buy or know they need what you are providing?
Also, let them know any news or updates going on in your business.
Another easy way to engage with your community is via social media.
Seeking out your ideal clients and engaging with their content authentically is key to growing your audience. Responding to any comments they send you regarding your content or questions they might have.
If you host a Facebook Group, make sure to be present in your group.
You can’t just schedule posts and ghost. Spend time in your group engaging with the post and community members. They opted to join to hear from you, so be there for them.
Overwhelmed with community engagement? No worries, that is where my team and I come in.