Smart Ways to Generate Referrals in December

December isn’t just a month for cozy sweaters, holiday parties, and year-end assessments, it’s also one of the best times of the year to spark new business opportunities! While many entrepreneurs slow down, savvy business owners use this season to nurture relationships, reconnect with past clients, and stay top of mind going into the new year.

Here’s how you can use December strategically to generate referrals, deepen connections, and set up a strong start to 2026.

1. Send Genuine Holiday Greetings (Not Sales Pitches)

A simple, heartfelt message can make a big impact. Whether it’s a handwritten card, a short email, or a quick video message, holiday greetings are a natural way to reconnect without feeling salesy. 

Hot Tip:
Personalize it. Mention something specific you remember about working with them. People refer business to those who make them feel valued- not forgotten.

2. Reconnect With Past Clients

December is a perfect excuse to touch base with clients you haven’t spoken to in a while. These conversation starters open the door naturally for updates, referrals, and sometimes even repeat business:

• “Thinking of you as we wrap up the year! How are things going in your business?”
  
• “What accomplishment are you most proud of in 2025?”
  
• “Is there anything I can support you with as you plan for 2026?”
  

3. Make It Easy for People to Refer You

Your happiest clients WANT to refer you, they just need a reminder and clear direction. People refer more often when there’s a simple next step.

Try:

• Including a short “Know someone who needs help with (blank)? I’m accepting new clients for 2026!” in your email signature
  
• Sending a link to a referral form

4. Stay Visible With Value-Driven Content

While feeds are filled with holiday photos and gift guides, you can stand out by consistently showing up with value. Share quick December tips, year-end reflections, or tools to help people plan for the year ahead.

This positions you as a trusted expert so when someone in their world mentions a need you can solve, your name is the first one they think of.

5. Offer a “Year-End Business Check-In”

Many clients are already reviewing goals and planning ahead. Create a simple, free check-in resource or reflection worksheet they can download. It’s helpful, thoughtful, and keeps you directly in their planning process. Plus, it naturally leads into conversations about what they want to achieve in 2026 and how you can help! Be strategic this month.

If you enter December with intention, it becomes a powerful month for nurturing relationships and generating high-quality referrals. People remember how you made them feel, especially during the holidays. A little effort now can turn into meaningful opportunities in the new year!

Ready to kick-off 2026 with momentum?

If you’re serious about making 2026 your strongest year yet, now is the perfect time to plan!
Click here to book a consultation and let’s map out a clear strategy to grow your business with purpose, clarity, and confidence. Let’s make 2026 your breakthrough year!