Running a small business means guiding your clients through a journey from first discovering you to becoming loyal customers! Not only will your marketing funnel help you connect with your audience and future clients, but a funnel will serve as a map to help you guide those clients and give them the support they desire.
Here are the key stages of a marketing funnel that will help convert curious visitors into clients:
- Brand awareness- Brand awareness is introducing people to your business and connecting with them to familiarize them with what you offer. Social media is a great tool here that will maximize your reach quickly and creatively. Whether it’s through eye-catching graphics or reels, social platforms help you connect with people and get your brand in front of new eyes!
- Interest- This is when curious prospects start looking into your products or services more closely. Freebies and lead magnets can work wonders! Offering something valuable like a free guide, discount or exclusive content helps to grab their attention AND you get another chance to stay on their radar right in their inbox.
- Consideration- They start weighing their options of deciding whether you are the right fit to support their needs.
- Intent- This client decides to take action and get the support or buy your product or service. This is the perfect time to offer a low ticket product or service. This allows them to try out your business without making a big commitment.
- Loyalty- Building loyalty after they make the purchase is important! Keeping your clients happy is oh so important. I love to over deliver so they keep coming back for more.
- Advocacy- Finally, if you’ve supported them the way that their business requires, they will become your biggest supporters, spreading the word and becoming fans of your brand! Hello referrals, recommendations and reviews! Asking happy clients for this written proof helps to build your reputation and creates trust that invites new clients to follow in their footsteps.
As you create your own marketing funnel, take a moment to reflect on how you interact with the brands you love. Think about what captures your attention, what keeps you coming back for more, and what turns you into a loyal fan. By tuning into your own experiences as a customer, you can unlock insight on what truly connects people to a brand.
Need support in building a marketing funnel for your business that fuels your client conversion rate?
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