A huge part of owning and running your own business is putting your services out into the world! A great way to promote your business is by creating your brand and its story. This will give something for potential clients to relate to and connect with.
Keep reading to learn how you can craft your own narrative to propel your business!
Let’s talk about why sharing your story is important.
The truth is even if you gain visibility to your brand and services, will it sell?
People want to know your “why” and to get to know the face behind the business.
This builds your know, like and trust factor that everyone is always talking about.
A few ways to tell your brand story is to give your community tidbits about your personal life. I know what you are thinking. I don’t want to share everything about my life, especially my family. You don’t have to. You can still share personal moments in your life without sharing everything and this will help you be relatable to those you want to serve.
Answer these questions to help create your brand story:
You aren’t for everyone but you ARE for your dream clients.
It’s important when crafting your brand story to take into consideration your target audience. Creating content and messaging around what would be appealing to your ideal client is what will draw them to you.
It will lead to organic engagement which is what we want from potential clients! Keep in mind that when sharing stories potential clients will either be attracted to you or repelled by you and that’s not necessarily a bad thing.
Just think of it as a way to filter out the clients that will not serve you and help you grow in the long run!
A brand without a story is just a pretty logo, fonts and some colors.
There is a reason you started your business, you need to share that with the world.
Are you interested in learning more about creating your brand story and marketing techniques to skyrocket your business?
For tips and updates follow me on Insta @meredithraber